Superstar entertainer and hip hop icon Snoop Dogg readies for
his highly anticipated album "Ego Trippin'" releasing on March 11th
through Doggystyle/Geffen. Early buzz from industry insiders hint
at a new sound that only an artist like Snoop could pull off
including collaborations with legendary producer Teddy Riley and
artist Whitey Ford who bring out different sides of the veteran
rapper. These unexpected pairings sparked creativity and magic in
the studio which translated into an amazingly diverse and
innovative album.
"Ego Trippin'" showcases groundbreaking material and if the
first single is any indication fans will embrace the new sounds.
Snoop says, "I named the album Ego Trippin' because after staying
relevant for 16 years, I can afford to take chances and have some
fun. I always made music to win in my neighborhood but after all
these years I needed to do something bigger I had to get out of my
usual gangster zone without losing who I am, this time around I am
going to win worldwide.Following the smash first single, "Sensual
Seduction" produced by Shawty Redd and featuring Snoop crooning the
lyrics, comes the highly anticipated second single, "Life of Da
Party" produced byScoop DeVille and featuring another West Coast
champ Too short.
Thematically on Ego Trippin' Snoop is paying tribute to those
who inspired him over the years. The musically rich song is an
interpolation of the classic song originally recorded by The Time.
On it, Snoop sings more than raps and the results are phenomenal.
It is a song made to dance to and will transport listeners to the
eighties with one listen. Another surprise song is entitled Johnny
Cash and was written and produced by Whitey Ford. The song is a
country love ballad and is unlike anything anyone has ever heard
from a hip hop superstar. One of Snoop';s album favorites is "Say
Goodbye" featuring R&B great Charlie Wilson of The Gap Band.
Snoop says, This song makes me want to cry every time I hear it. It
is a reflection of my life and how I have grown as not only an
artist but also a man ; it is about me staying true to where I came
from while having to accept where I am in my life today, its
deep.
