Make the Right Move and join a winning team! Build your career with us. HSBC - North America is part of HSBC Group, one of the largest banking and financial services organizations in the world. Our domestic strength and extensive global network provides our employees with the best of both worlds - the friendliness of a local organization and the resources of a worldwide network - for diverse experiences and challenging career opportunities. This position develops and implements of data-driven marketing strategies by customer segment, product category, channel, and/or portfolio within a business unit. Responsible for conducting quantitative analysis to support marketing solutions and campaigns. Activities should include any or all of the following: planning, campaign strategy, customer segmentation and targeting, product offering, new product development and/or measurement of marketing programs. Assist manager using structured problem solving to identify high-value business opportunities, conduct analyses, and to build tests and project plans addressing these opportunities. Aid in driving programs through to completion. Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment and past program results. Monitor performance of new and existing programs and campaigns to optimize performance. Support management in the identification, sizing and description of new customer marketing opportunities. Lead and develop an effective team through communication, performance management, development plans and reward/recognition practices. Cultivate an environment that supports diversity and reflects the HSBC brand. Complete other responsibilities, as assigned. Conduct quantitative analysis to ascertain root cause of business’ issues, identifies opportunities and recommends solutions. Translate hypotheses and business objectives into test design and data requirements. Develop and implement data driven marketing strategies. Develop analytical models to evaluate the impact of changes to pricing, promotions, and products on marketing programs and business profitability. Understand of different data sources, testing and control methodologies, and articulates pros/cons of each. Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues. Promote an environment that supports diversity and reflects the HSBC brand. Maintain HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators. Basic Qualifications:- Bachelor's degree in business related field or equivalent experience Master's degree preferred Minimum of one year proven marketing experience or equivalent Proven quantitative, organizational, analytical, and communication skills Knowledge of products in the financial services industry as well as laws and regulations affecting their delivery Proficiency with personal computers as well as pertinent mainframe software