It's not easy to label Daddy Yankee. Not only is he a pioneer in the world of reggaeton, he has gone multi-platinum and captivated millions of people over the world with his fiery stage presence, but he's also a successful businessman, producer, and talent scout; all while serving as spokesperson for humanitarian causes.
One thing is clear: Yankee's resolve never wavers and he's always willing to stare risk in the face. He brought reggaeton to the masses and with his latest album, El Cartel: The Big Boss, he is sure to elevate the genre even higher. The new project proves to be an evolutionary one, infusing new, ground breaking rhythms with memorable collaborations. Special appearances by Fergie, Nicole Scherzinger of Pussycat Dolls, Hector "The Father," Akon and Will.i.am, of the Black Eyed Peas give this El Cartel/Interscope record a global flavor. Akon and Will.i.am also acted as producers, collaborating with reggaeton rhythm makers Eli "El music..logo," Tiny Tunes, Diesel, Menace and Mr. Collipark.
The first single off the groundbreaking album is "Impacto," a Scott Storch production, featuring an appearance by Fergie. The album marks the first innovative fusion of reggaeton, funk, and hip hop. El Cartel: The Big Boss, Yankee's first studio album in three years, contains Merengue, Salsa, R&B, and hip hop. The rapper worked meticulously to ensure the album represents his best work to date. With El Cartel: The Big Boss, Yankee hopes to break barriers and let the music takeover, no matter the language.
