As time passed by, Google Places became a stand-alone feature where users could search for local businesses using specific keywords and other competing search engines soon adopted this technology.
In recent times, Google has further refined Google Places and users can now view local business search results even if they do not use geographical modifiers like city names with their keywords. If you search for a particular business using Google, you will get listings of local businesses as part of your search results. This has made looking for businesses in local areas all the more convenient.
When Google Maps listing displays search results, you will usually see business listings in groups of seven, three, two, or one result. Professionals in the search marketing industry refer to these groupings as local 7-pack, local 3-pack local 2-pack, or a one box. These results are integrated into a map that allows users to view the actual locations of these businesses. If you are looking for local businesses, you can usually see Google Places results at the top part of the first page of your search results. These results can be found right above the organic search results and right underneath the sponsored listings. However, Google local business listing results can also appear in the middle of the first page of your results but this happens rarely.
While getting the number one spot in search results can be very difficult for many small business owners, you can still dominate your market if you can take advantage of Google Places. Since Google Places search results usually appear on the top part of the first page of the search results. This is just as good as getting the first spot in organic search rankings. This is very important to your business considering that 90% of all clicks happen on the first page of Google's search results. In fact, you can still take advantage of Google Places even if you don't have a website. This is due to the fact that Google Places actually compiles results using data obtained from information about local businesses. Since this information can be found all over the Internet, your business will still be included in the listings regardless of whether you have a website or not. Simply having an Online Yellow Pages listing can earn your business a spot in Google places search results.
While competing for organic keywords used in standard searches can be very difficult due to the fact that many of these keywords have already been claimed, the competition isn't as difficult for Google places keywords. This is because many business owners are not savvy enough to take advantage of this new technology. In fact, recent reports from Google indicate that less than 4 million pages have been claimed from a total of 50 million pages worldwide for the local search index. Due to the low level of competition, it is still relatively easy to dominate your market. However, it is best to get started as soon as possible since the competition is getting tougher and tougher.
Here are some numbers that indicate the lack of competition for Google places keywords. If you search for the keywords " Seattle real estate agent", Google's universal search results indicate around 77.4 million searches. seo google maps, Google Places SEO, Google Places SEO