Local SEO Techniques to Grow Your Business - toughguy90's Blog
Local SEO Techniques to Grow Your Business
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Local SEO is a new trend in search engine marketing because it can give you a great response. This article will share some practical SEO tips that you can use. SENukeX is a solution if you're looking for SEO Software with automation. Find out more details about web 2.0 profiles on our site.
One of the simplest SEO tips that you can take home is creating optimized local classified listings. This is one of the easiest ways to take advantage of the searches in your local area because those searches get picked up a lot more often by the major search engines and using them often is one of the best ways to send direct traffic to your website. When you are beginning your efforts you should start with Craigslist because it is the most popular classified web site on the internet. What you need to do is make a regular habit of posting optimized ads to Craigslist to help your business. This ad needs to be targeted directly towards your market. Take care that your ad is simple and not garish. When you create an ad put a lot of effort into the title of the ad because that is what will catch the attention of people looking for your business. Your title needs to have your city, state and keyword phrase in it. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you'll see that often the ads on Craiglist are higher ranked than the websites they advertise. The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. If you want to expand your reach you can try USFreeAds; you won't get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. What you should be aiming with these classified sites is to drive as much traffic to your main offer by leveraging them or piggy backing on the traffic.
If you've used SEO for quite some time, you know how important the title tag is. People new to marketing always want to skip the title tag, not knowing that title tags can help them rank higher. If you hope to get the most out of local SEO, you need to pay attention to the title tag. A interesting part about local searches is the lack of competition as compared to broad based keywords.
This is why all title tags must have the keywords you have decided to use, and they must also include what city and state you've decided to target. This lets the search engines know right away who you're targeting. This is so important to your SEO efforts and it must be used if you hope to be successful. You will also want to make sure you use a minimum amount of keywords in your title tag so as to keep to things simple.
An important factor when it comes to local SEO is how well connected you are to the local community. If you want to succeed as a local business, it's essential to make inroads in your own town or city. If you want your online marketing venture to be highly effective and successful, it's necessary that you have high quality inbound links coming to your website from targeted organizations and businesses that are respected within your community. This is fairly straightforward, as sites with good backlinks are always better ranked by the search engines, and the best way to rank for keywords that are specific to a certain location is to get backlinks from highly regarded websites from that location. This informs the search engines that you are a local business worth looking at. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A few links from a top local organization will do more for you than dozens from random personal blogs.
Don't worry so much about getting a huge number of links, but look for quality instead.
In summary, what we've seen above are simple local SEO tips that you can apply to your current business and get more traffic.