While using Three Types of Links
Inbound links are one of the most critical elements that figure out how you'll rank within the search engine results. Backlinks show Google how important other sites (and the people they represent) believe you are. Imagine a link as a vote from another site. The more votes you get, the greater important Google thinks you're. The greater important Google thinks you're, the more likely they'll provide you with a good position in a related search. While there are plenty of additional factors to think about in search engine rankings, backlink building means critical. Unfortunately, there is a lot of bad information available about backlink building. Listed here are three important elements in your link profile you need to make sure are represented:
Quantity: Simply put, the greater links you have to your website the more it can help. This assumes that you aren't linking to "bad neighborhoods" that will get you in danger. Instead link to normal places. Utilize directories, article comments and social media assets to build up your link quantity. Not all links are created equal, so some links is only going to lift up your authority minimally (if at all). However, the additional benefit of these links is really a normal looking link profile. Having only very specific kinds of backlinks can look suspicious to Google (for example, anchor-text all looking the same, or only from very similar sites). Once the list of all of your backlinks looks artificially manipulated, a problem from Google might be imposed. Ensuring you've got a number of backlinks helps you to maintain a normal link profile.
Quality: Quality backlinks are links from sites that Google already sees being an authority. Instead of quantity backlinks which are usually simple to get, quality backlinks could be tougher to acquire. Though they take more work to get, they're typically worth more because not everyone is willing to do the work. Often these links are from relationships with other webmasters, guest blogging, partnership with other organizations, viral campaigns, and involvement in activities that garner attention. Quality backlinks typically originate from sites that carry more authority and already have a strong quantity of sites linking for them.This could be the neglected side of backlink building. Companies offering a large number of links for a inexpensive often go for quantity while neglecting quality. It makes sense a poor link profile that may get penalized quickly and carries little weight.
Relevancy: The final category, relevancy, is similar to quality. They're links of quality, however for another reason - they are in a related industry. These links might not always be as difficult to get, but since the sites are seen as similar, they're given extra credit. Building a network within your own industry goes a long way here.
Just having links isn't enough - you need to be strategic. One thing that gets people in challenge with their link profiles is going for any quick fix with no plan in position. Spending money on numerous links isn't a plan. Look for the three types of links, and build after that.